The Radiant Collection is a line of feminine products by Tampax and Always. It provides women with one premium brand experience to meet all their feminine care needs including tampons, pads, liners, and wipes. Demi Lovato is in a partnership with The Radiant Collection to allow girls to feel comfortable and be confident in what their wear, no matter the time of the month.
Partnership[]
The Radiant Collection sponsored Demi's word tour, Neon Lights, in 2014.[1] Fans at the concert could get advice, samples, and take a picture in the Radiant photo booth.
In February 2015, Demi was named the new face and brand spokesperson of The Radiant Collection.[2] She said, "I want to encourage young women to feel confident and love what they see when they look in the mirror, no matter what." The goal is, "empowering females of all ages to stay fearless and wear what they want anytime of the month."
Demi says partnering with the collection was a "natural move" because, "the brand truly represents a message that I believe in. I'm excited to use my voice to encourage others to feel confident and comfortable in their own skin."[3]
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