The New Black is a nail polish range. The New Black is an innovative brand that offers high-quality colors at an affordable price. This long-wearing, chip-resistant, vegan nail polish brand is constantly keeping up with the latest runway inspired trends by coming out with new and exciting collections. Demi Lovato released a range of nail polish products with The New Black in 2013.
The New Black launched three $14 three-piece and two $22 five-piece kits, hitting Ulta beauty store shelves in November. The Demi-inspired kits will consist of everything you need to execute the latest nail art trends from chunky glitters and caviar nails to pretty purple pastels, appealing to everyone’s individual taste.