On June 29, 2017, Lovato published a trio of pictures in their Instagram and Twitter account showing an acronym titled "SNS" causing rumors about a possible new single. Five days after, they confirmed the release of a song via an Instagram video and teased an instrumental of the song, the following day, Lovato posted a video on their Twitter revealing the title "Sorry Not Sorry". Lovato explained to Amazon Music that "Sorry Not Sorry" is a song for the "haters" that is basically saying "you know what I'm good now and sorry I'm not sorry that you may not be loving where your life is at the moment."
Many fans correctly guessed the title before Demi even revealing it. They first performed the single the night before its release at a fan listening party held in Los Angeles.
They subsequently performed the song at other house parties. On August 18, 2017, Demi made the first televised performance of the song on Good Morning America. On August 27, 2017, Demi performed the song in Las Vegas as a pre-recorded performance for the 2017 MTV Video Music Awards and received a nomination for 2017 MTV Video Music Awards in the "Song Of The Summer" category.
Demi: "This is one of my favorites and the first single off of the album. I wanted to kick off the launch of my new music in a fun and upbeat way. A lot of people on my team wanted to go with another song as the first single, and I really pushed for 'Sorry Not Sorry.' We also had a blast making the music video, and the song is an unapologetic anthem for all the haters out there. It's basically a message that says I'm gonna live my life and choose my happiness on my own terms, and I won't apologize for it."
"Sorry Not Sorry" is written in the key of B minor with a tempo of 144 beats per minute in common time. Lovato's vocals span from A3 to A5 in the song. It runs for 3 minutes and 24 seconds. It is an up-tempo dance-pop track, with aspects of R&B and synth-pop.
"Sorry Not Sorry" has reached the top ten in Australia, Hungary, Ireland, New Zealand, and the United Kingdom as well as the top twenty in Canada, the Czech Republic, Malaysia, Norway, Portugal, Scotland, and the United States.
It peaked at #6 on the Billboard Hot 100. It was certified Platinum by RIAA, ARIA, and Music Canada.
The official music video was directed by Hannah Lux Davis and released via Vevo on July 19, 2017. The video sees Demi throwing a house party, frolicking by a pool, in an inflatable tub, on an outdoor dance floor, and in a beach chair, as their friends thrash, laugh, and kiss around her.
Paris Hilton, Wiz Khalifa and Jamie Foxx made appearances in the video. In 24 hours of release, the video amounted 8.5 million views, a record for Lovato. The video surpassed 100 million views in September 2017, making Lovato's twelfth Vevo-certified clip.
Tell Me You Love Me
Credits · Certifications · Charts