"OK Not to Be OK" is a song by American music producer Marshmello and singer Demi Lovato. It was released on September 10, 2020, via Island Records and Joytime Collective, in partnership with the Hope For The Day suicide prevention movement.
Background and promotion
The song was teased various times by Marshmello through his social media accounts; shortly prior to its release, in July 2020, he liked fan tweets confirming the track and also captioned an Instagram photo "hello? demi?", before later removing Lovato's name from the caption. The image showed Marshmello on the phone in a dark room with an overturned lamp, bottles of alcohol, and a mystery woman in the background – critics attributed this as a possible reference to the theme of the song; however, the aesthetic was later confirmed to be for Marshmello's previous single, "Baggin'".
A few weeks later, on September 4, both artists announced the collaboration, with Marshmello posting a video of him scrolling through his Twitter timeline, reading tweets of fans jokingly threatening to toast him unless he releases the song. Lovato reposted the tweet, with a link to a 90s-inspired website, which included the release date and an interactive mood quiz, a Minesweeper game, and a music playlist. The song is not the only recording between the two; in 2017, a track titled "Love Don't Let Me Go" was registered to ASCAP, crediting Marshmello and Lovato, but is yet to be released.
In August 2020, Marshmello and Lovato were seen on the set of a music video. The video was directed by Hannah Lux Davis, who has directed many of Lovato and Marshmello's past music videos.
The video takes place in a suburban neighborhood where Lovato and Marshmello both wake up in bedrooms that belong to the younger versions of themselves. Lovato and her younger version both trash the bedroom, cutting between scenes of older Lovato singing in the center. Everyone eventually strolls around their neighborhood while singing and dancing to the song, and while Marshmello rolls around the front yard and rides his bike. The video ends with information about "Hope for the Day" and resources for suicide prevention.
Another music video featuring Marshmello and Lovato, which was titled Duke & Jones Remix was released on October 2, 2020.
- Production - Marshmello
- Keyboards - Marshmello
- Programming - Marshmello
- Songwriting - Demi Lovato, Gregory Hein, James Gutch, James Nicholas Bailey
- Engineering - Mitch Allan
- Vocal production - Mitch Allan
- Mastering - Michelle Mancini
- Mixing - Manny Marroquin