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"Confident" is the second single and title track off from Demi Lovato's fifth studio album. The song was released on September 18, 2015, by Hollywood and Island Records as an instant download with the pre-order of the album on iTunes, as well as a stand-alone download on serval digital retail sites such as Google Play and 7digital.

It was written by Lovato, Max Martin, Ilya Salmanzadeh and Savan Kotecha.

Background

Lovato released a video on her official YouTube account on October 4, 2015 explaining the meaning behind "Confident".[1]

Demi: "You had me underated", I wanted to shout that on the tops of my lungs for years now. Now that I'm feeling great and I'm feeling confident, I'm proud of the skin I'm in. I'm wanting to share with everyone how you can go from feeling very insecure with body image issues to feeling proud of your body that you to show to to the world.
Prior to official release, "Confident" leaked online on August 24, 2015.[2]

On August 27, 2015, Lovato revealed the cover, title, release date and tracklist of her fifth studio album Confident on Twitter. The song was officially released on September 18, 2015.

Composition

"Confident" is an up-beat pop and pop rock song, with elements of hip-hop intertwined into the beat, about self-empowerment and confidence. It features strong drums and brass horns throughout the song. The song is is composed in the key of E♭ minor, with a tempo of 130 beats per minute. Lovato's vocals span from the low note E♭3 to the high note B♭5.

Critical Reception

The track received positive reviews from critics, mostly praising its pop rock composition, which is reminiscent of Lovato's tracks from her first two albums; and its self-empowering lyrics. It was described as a saucy and sassy song by many reviewers.

Music Video

The music video was shot on September 22, 2015. The video was directed by Robert Rodriguez, and features appearances from Michelle Rodriguez, John Fahey, Zane Holtz and Marko Zaror. The music video was released on October 9, 2015. "Confident" opens with Lovato in a maximum security prison, where she's granted a pardon for selling out Rodriguez's character by a U.S. marshal. Lovato is sent to set up Rodriguez, but the singer soon realizes that Rodriguez is a step ahead of her. As the police attempt to take Lovato back to prison, she breaks free and jumps into Rodriguez's trailing car. A fistfight ensues before the pair realize they were both played (and branded) by the marshal. The two women get revenge.

Demi Lovato - Confident

Demi Lovato - Confident

Trivia

  • The song was used in PayPal's New Money advertising campaign in 2016 and was aired during the Super Bowl XV.
  • The song was used in the TV series Telenovela and Supergirl as well as the television advertisement for Lucifer and trailers for Central Intelligence and Spider-Man: Homecoming.
  • "Confident" was used in the video package for the triple threat match for the WWE Women's Championship at Wrestlemania 32.
  • The song is featured in the film Bad Moms.
  • The song was used in ABC News's coverage of the 2016 Republican and Democratic National Conventions.

Lyrics

You ready? Ha

It's time for me to take it
I'm the boss right now
Not gonna fake it
Not when you go down
Cause this is my game
And you better come to play

I used to hold my freak back
Now I'm letting go
I make my own choice
Bitch I run this show
So leave the lights on
No, you can't make me behave

(Oh oh, oh) So you say I'm complicated
That I must be outta my mind
But you've had me underrated
Rated, rated

(Ah ha) What's wrong with being, what's wrong with being
What's wrong with being confident? (Ah ha)
What's wrong with being, what's wrong with being
What's wrong with being confident? (Ah ha)

It's time to get the chains out
Is your tongue tied up?
Cause this is my ground
And I'm dangerous
And you can get out
But it's all about me tonight (tonight, ha)

(Oh oh, oh) So you say I'm complicated
That I must be outta my mind
But you've had me underrated
Rated, rated

(Ah ha) What's wrong with being, what's wrong with being
What's wrong with being confident? (Ah ha)
What's wrong with being, what's wrong with being
What's wrong with being confident? (Ah ha)
What's wrong with being, what's wrong with being
What's wrong with being confident? (Ah ha)
What's wrong with being, what's wrong with being
What's wrong with being confident? (Ah ha)

(Ah ha)
(Hey!)
La, la, yeah

So you say I'm complicated
But you've had me underrated

(Ah ha) What's wrong with being, what's wrong with being
What's wrong with being confident? (Ah ha)
What's wrong with being, what's wrong with being
What's wrong with being confident? (Ah ha)
What's wrong with being, what's wrong with being
What's wrong with being confident? (Ah ha)
What's wrong with being, what's wrong with being
What's wrong with being confident? (Ah ha)

References

  1. https://www.youtube.com/watch?v=OA0jdcr7KpI
  2. http://www.billboard.com/articles/news/6671252/demi-lovato-song-confident-leaks-online-report
Confident-Logo
Oct 16, 2015 • 38:59 • Island • Safehouse • Hollywood
Songs
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